PersonalDataMine 002, disposable coffee cup, microcontroller display with Google ads targeted ad categories, 9 volt battery, 13,2 x 24 x 8 cm. BTC Monster, energy drink, live bitcoin cryptocurrency miner, 9 volt battery, 32,4 x 10,4 x 8 cm. MarketValue 003, cigarette box, live cryptocurrency market value display, 9 volt battery, 10 x 6,5 x 3,5 cm. BTC Medalla, 2018. Aluminum beer can, live bitcoin cryptocurrency miner, 9 volt battery, 12,4 x 10,4 x 8 cm Electroluminescent LED panels, 15,5 x 22 cm and 26 x 2,8 cm.
Mine Your Own Business, 2018. Microcomputers, live data, found objects, electroluminescent LED panels, batteries, dimensions variable.
A network-based still life that explores the digital environment and the dynamics of production and exchange concealed behind the idea of the cloud. It is composed of digital screens, found objects with microcomputers displaying diverse data scraped from the internet; the information ranges from personal data of the artist, real time market values and virtual currency mining. They’re everyday consumption objects for enhanced pleasure or better performance, that speak from a hyper-individual mindset, on capitalism, progress, pollution in contrast with technology.
The first pieces from the series started as cryptocurrency miners, questioning the post-hurricane utopian/speculative wave of crypto businesses that seem to take advantage of places in crisis. Are these the best places to deploy decentralized technologies? They also stand in defiance of the huge amounts of energy and computational power bitcoin mining requires; using the minimum energy and computational power scattered into found objects.
PersonalDataMine 003, 2019, from the series Mine Your Own Business. Credit card, microcontroller display with Facebook targeted ad preferences, 9v battery, 21 x 13,2 x 3 cm.
PersonaDataMine 002, disposable coffee cup, microcontroller display with Google ads targeted ad categories, 9 volt battery, 13,2 x 24 x 8 cm.
BTC Medalla, 2018. Aluminum beer can, live bitcoin cryptocurrency miner, 9 volt battery, 12 x 17 x 14 cm.
Rssi -66 dBm Ping Time 102ms (initial) Hash Rate ~ 4.55/s Hashes Computed 2910/10m Location San Juan, Puerto Rico
PersonalDataMine 004, 2019. Water Bottle, microcontroller display with market segmentation, 9 volt battery, 21 x 10 x 6 cm.
Mine Your Own Business (Not Consent; Concealment), 2019 at A.I.R., New York, for The Scaleability Project exhibition. Extrapolating the feminist discussion of consent to agency over your personal data.
Co2 Marketvalue 002, 2019. Cigarette box, live Co2 market value display, 9 volt battery, 11 x 12 x 2 cm. PersonalDataMine 005, 2019. Dollar bill, microcontroller display with personal market segmentation (Google), 9 volt battery, 6 x 6 x 10 cm. PersonalDataMine 006, 2019. Beer can, microcontroller display with personal targeted ad preferences (Facebook), 9 volt battery, 12 x 8 x 8 cm.
Marketvalue 005 (Energy drink), 2019, at Rachel Uffner, New York.
Relentless.com, 2020. Online marketplace gift box, video rental VHS case, microcontroller with top net worth live display. 12.5 x 19 x 10 cm.
Technical assistant: Miguel de Heras. Advisor: Enityaset Rodríguez-Santos.
Gabriella Torres Ferrer