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Mine Your Own Business, 2018. Wifi microcontrollers with live cryptocurrency miners, market value displays and facebook-google targeted ad categories inserted into found objects, electroluminescent LED panel, batteries, dimensions variable.

A serie of still lifes, that explores the current digital environment and the dynamics of appropriation and commodification of personal data that surrounds our daily life without us even questioning it or being aware. Its composed of flat panel lightboxes (simulating digital device screens) and a series of found objects with microcomputers displaying different information related to targeted ads, personal data mined for targeted advertising and virtual money.

Initially it started as a co-laboratory with dutch net.art legends Jodi by using wifi microcomputers with live bitcoin miners/meters inserted into found objects measuring slowest mining/internet rates between Netherlands vs Puerto Rico. First by defying the energy consumption and the computational power struggle behind Bitcoin using the minimum energy and minimum computational power scattered in found objects vs large latest tech devices. An also questioning the utopian/speculative wave of crypto businesses in Puerto Rico in a debt and hurricane ravaged tax-haven territory, hence the idea of measuring and comparing. Is it really in PR where mining is best? 

PersonalDataMine 001. Credit card, microcontroller display with Facebook targeted ad categories, 9v battery, 21 x 13,2 x 3 cm.

 

 

PersonalDataMine 002, disposable coffee cup, microcontroller display with Google ads targeted ad categories, 9 volt battery, 13,2 x 24 x 8 cm. BTC Monster, energy drink, live bitcoin cryptocurrency miner, 9 volt battery, 32,4 x 10,4 x 8 cm. MarketValue 003, cigarette box, live cryptocurrency market value display, 9 volt battery, 10 x 6,5 x 3,5 cm.  Electroluminescent LED panels, 15,5 x 22 cm and 26 x 2,8 cm.

 

 

PersonaDataMine 002, disposable coffee cup, microcontroller display with Google ads targeted ad categories, 9 volt battery, 13,2 x 24 x 8 cm.

TargetedAd Fuel, electroluminescent LED panel, 15,5 x 22 cm. Data Appropriation and Reality Mining 002, electroluminescent LED panel, 26 x 2,8 cm. About:blank, electroluminescent LED panel, 10,5 x 10,5 cm. PersonalDataMine 001, credit card, microcontroller display with Facebook targeted ad categories, 9 volt battery, 21 x 13,2 x 3 cm. PersonalDataMine 002, disposable coffee cup, microcontroller display with Google ads targeted ad categories, 9 volt battery, 13,2 x 24 x 8 cm. BTC Monster, energy drink, live bitcoin cryptocurrency miner, 9 volt battery, 32.4 x 10.4 x 8 cm. BTC American Spirit, cigarette box, live bitcoin cryptocurrency miner, 9 volt battery, 10 x 6.5 x 3.5 cm. Marketvalue 003, cigarette box, live cryptocurrency market value display, 9 volt battery, 10 x 6.5 x 3.5 cm. BTC Medalla, beer can, live cryptocurrency market value display, 9 volt battery, 26.4 x 10.4 x 8 cm.

BTC Medalla, from the series Mine Your Own Business, 2018. Aluminum beer can, live bitcoin cryptocurrency miner, 9 volt battery, 5" x 7" x 5.5"

Rssi -66 dBm
Ping Time 102ms (initial)
Hash Rate ~ 4.55/s 
Hashes Computed 2910/10m
Location San Juan, Puerto Rico



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First works from the serie

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 Gabriella Torres Ferrer

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