Mine Your Own Business, 2018. Wifi microcontrollers with live cryptocurrency miners, market value displays and facebook-google targeted ad categories inserted into found objects, electroluminescent LED panel, batteries, dimensions variable.
A series of still lives, that explore the current digital environment and the flows of production, exchange and commodification of personal data that we have assimilated in our daily life. It is composed of flat panel lightboxes and a series of found objects with microcomputers displaying different information related to targeted advertisement and virtual currencies.
It started questioning the post-hurricane utopian/speculative wave of crypto businesses that seem to take advantage of place in crisis. Are these places where mining is best? In addition, they critically defied the huge amounts of energy and computational power that the Bitcoin mining activity requires; using the minimum energy and computational power scattered in found objects, unlike cutting-edge equipment. The series kept evolving considering other types of mining; personal data, user behaviour, the monetization of data in general.
PersonalDataMine 001, 2018. Credit card, microcontroller display with Facebook targeted ad categories, 9v battery, 21 x 13,2 x 3 cm.
PersonalDataMine 002, disposable coffee cup, microcontroller display with Google ads targeted ad categories, 9 volt battery, 13,2 x 24 x 8 cm. BTC Monster, energy drink, live bitcoin cryptocurrency miner, 9 volt battery, 32,4 x 10,4 x 8 cm. MarketValue 003, cigarette box, live cryptocurrency market value display, 9 volt battery, 10 x 6,5 x 3,5 cm. BTC Medalla, 2018. Aluminum beer can, live bitcoin cryptocurrency miner, 9 volt battery, 12,4 x 10,4 x 8 cm Electroluminescent LED panels, 15,5 x 22 cm and 26 x 2,8 cm.
BTC Medalla, from the series Mine Your Own Business, 2018. Aluminum beer can, live bitcoin cryptocurrency miner, 9 volt battery, 5" x 7" x 5.5"
Rssi -66 dBm
Ping Time 102ms (initial)
Hash Rate ~ 4.55/s
Hashes Computed 2910/10m
Location San Juan, Puerto Rico
PersonaDataMine 002, disposable coffee cup, microcontroller display with Google ads targeted ad categories, 9 volt battery, 13,2 x 24 x 8 cm.
PersonalDataMine 004, 2019. Water Bottle, microcontroller display with market segmentation, 9 volt battery, 21 x 10 x 6 cm.
Mine Your Own Business (Not Consent; Concealment), 2019. Still life made for A.I.R., New York, for The Scaleability Project: For Information exhibition. In which against the challenge of making scalable feminist ideologies I extrapolated the feminist discussion of consent, equating powers to the current digital environment and it’s often overlooked or unquestioned integration in our daily lives. And with this, new modes of sociality, circulation, exchanges, extractions and a whole new political frontier.
Co2 Marketvalue 002, 2019. Cigarette box, live Co2 market value display, 9 volt battery, 11 x 12 x 2 cm. PersonalDataMine 005, 2019. Dollar bill, microcontroller display with personal market segmentation (Google), 9 volt battery, 6 x 6 x 10 cm. PersonalDataMine 006, 2019. Beer can, microcontroller display with personal targeted ad preferences (Facebook), 9 volt battery, 12 x 8 x 8 cm.
Marketvalue 005 (Energy drink), 2019, at Rachel Uffner, New York.
Relentless.com, 2020. Online marketplace gift box, video rental VHS case, microcontroller with top net worth live display. 5 x 7.5 x 4 in.
Technical assistant: Miguel de Heras. Advisor: Enityaset Rodríguez-Santos.
Gabriella Torres Ferrer