⟵ Isn't the World just a Great Big Pyramid Scheme
Isn't the World Just a Great Big Pyramid Scheme digital landscapes series, 2019 — ongoing. Media and dimensions variable.
Dwelling on our growing embeddedness in Earth's digital double, the series explores how networked environments reproduce the inequalities, contradictions, and promises of the world they claim to transform.
Loading..., 2022. LED matrix panels, microcomputers, power supplies, loader gif, wires, 32 x 32 x 11 cm and 59 x 59 x 11 cm.
Loading... repurposes LED panels commonly found in commercial landscapes to display an oversized, endlessly rotating loading icon. A familiar sign of digital latency, the animation asks us to wait and trust that some invisible process is underway, promising progress without ever delivering it. Removed from its usual function, the loader becomes a perpetual state of suspension, turning an infrastructure of commercial communication into a gesture of temporal rupture, subversive indolence, and refusal of the imperative to remain productive.
http://itwjagbps.com/, 2019. Digital landscape, unique website, variable dimensions by device.
A speculative commercial web détournement based on a not too distant corporatocratic dystopian future where business engage in immediately commodifying any kind of disruption in the system. In this future, capitalist interests start lying more intensely about all the data they extract from our online-offline existence, at a pace so fast people don’t have resources nor the knowledge needed to understand. On the other hand government regulations are created for different reasons, but we shouldn't loose sight of the fact that the first civilian data collectors have been the government itself. As we immerse ourselves everyday from the moment we wake up until we fall asleep in this seemingly "immaterial" landscape, corps strengthen their machine algorithms to the extent of very accurately predicting and directing our "resistance" or classic contra-power strategy to a point real resistance seems impossible.
