Isn't the World Just a Great Big Pyramid Scheme, 2019 – ongoing. Media and dimensions variable.

The series addresses decentralized and unregulated ecologies of value creation that track and commodify personal data. The data extracted represents a powerful instrument—that it's used commonly to expand business intelligence, and supplies individualized information packages in the form of, for instance, advertisements. This series imagines a commercial détournement that ironically celebrates the low style of global capital, and explores the semiotics shaping the digital (almost omnipresent) neighborhood-environment by playing with targeted ad aesthetics and images questioning internet’s fake empathy and the illusion of privacy.


digital landscapes / electroluminiscence

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Gabriella Torres-Ferrer © 2024