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Isn't the World Just a Great Big Pyramid Scheme? (2019-2020)

An ongoing serie that addresses decentralized and unregulated ecologies of value creation that track and commodify personal data. The data that is collected represents a powerful instrument that supplies individualized information packages in the form of, for instance, advertisements. This serie is a current example of the semiotics shaping the digital (almost omnipresent) neighborhood environment by playing with targeted ad aesthetics and graphics questioning internet’s fake empathy and the illusion of privacy. A commercial détournement that ironically celebrates the low style of global capital.


https://terremoto.mx/marginalia-55/


https://www.itwjagbps.com/, 2019. Digital landscape, unique website, variable dimensions by device.

A commercial web détournement, a possible scenario in a not too distant corporatocratic dystopian future where business engage in immediately commodifying any kind of disruption in the system. In this future, capitalist interests start lying more intensely about all the data that can be extracted from our online-offline existence, at a pace so fast the public don’t have resources nor the knowledge needed to understand these processes. And on the other hand government regulations are created for different reasons, since the first civilian data collectors have been the government itself. As we immerse ourselves everyday from the moment we wake up until we fall asleep in this seemingly "immaterial" landscape, corps strengthen their machine algorithms to the extent of very accurately predicting and directing our  "resistance" or classic contra-power strategy to a point real resistance seems impossible.

〽️’👂🐀’ 2020.  Instagram post, 0:09"

Isn’t the World a Great Big Pyramid Scheme?, 2019. Electroluminescent LED panels, electric cords and plugs, dimensions variable. 

Isn’t the World Just a Great Big Pyramid Scheme? (Kitties!), 2019. Electroluminescent panel, electric cord and plug, 29 x 21 cm.

Detail - Isn’t the World Just a Great Big Pyramid Scheme? (Ad Choice), 2019. Electroluminescent panel, electric cord and plug, 41.9 x 29.2 cm.

Isn’t the World Just a Great Big Pyramid Scheme? (Dried up), 2019. Electroluminescent panel, electric cord and plug, 25.8 x 3.8cm.

Assimilació, 2019. Installation in at La Virreina, Centre de la Imatge in Barcelona, for group show “Rather than más bien que en lloc de”. Visual interventions at Virreina's physical and digital advertising spaces. 

Assimilation, 2019. Mobile friendly video, 0:54" 

"be" "yourself", 2020. Instagram AR filter view here

 Gabriella Torres Ferrer

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