Isn't the World Just a Great Big Pyramid Scheme, 2019 – ongoing. Media and dimensions variable.

Isn't the World Just a Great Big Pyramid Scheme explores the increasingly inseparable relationship between everyday life and its digital double, examining how networked environments reproduce and reorganize existing structures of power, inequality, and value.

Through a kind of commercial détournement, the series appropriates the visual languages of digital capitalism—from targeted advertisements and corporate imagery to familiar interfaces and symbols of technological progress. Playing with the low aesthetics of global capital, the works examine the extraction and commodification of personal data, the illusion of privacy, manufactured intimacy, and the promises of connectivity and empowerment that accompany these systems.

Rather than treating the digital as a separate or immaterial realm, the series considers it an extension of the social and economic relations that shape everyday life, where familiar aspirations toward freedom, equality, and progress become entangled with increasingly sophisticated forms of surveillance, extraction, and control.

digital landscapes / electroluminiscence

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