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Isn't the World Just a Great Big Pyramid Scheme? (2019). Electroluminescent LED panels, electric cords and plugs, dimensions variable.

The serie addresses decentralized and unregulated ecologies of value creation that track and commodify personal data. The data that is collected represents a powerful instrument that supplies individualized information packages in the form of, for instance, advertisements. This serie is a current example of the semiotics shaping the digital (almost omnipresent) neighborhood environment by playing with targeted ad aesthetics and graphics questioning internet’s fake empathy and the illusion of privacy. A commercial détournement that ironically celebrates the low style of global capital.

Isn’t the World a Great Big Pyramid Scheme?, 2019. Electroluminescent LED panels, electric cords and plugs, dimensions variable.

Isn’t the World Just a Great Big Pyramid Scheme? (Kitties!), 2019. Electroluminescent panel, electric cord and plug, 29 x 21 cm.

Detail - Isn’t the World Just a Great Big Pyramid Scheme? (Ad Choice), 2019. Electroluminescent panel, electric cord and plug, 41.9 x 29.2 cm.

Isn’t the World Just a Great Big Pyramid Scheme? (Dried up), 2019. Electroluminescent panel, electric cord and plug, 25.8 x 3.8cm.

Isn’t the World Just a Great Big Pyramid Scheme? (Banner), 2019. Electroluminescent panel, electric cord and plug, 40.64 x 6.65cm. Isn’t the World Just a Great Big Pyramid Scheme? (Kitties!), 2019. Electroluminescent panel, electric cord and plug, 29 x 21 cm. Isn’t the World Just a Great Big Pyramid Scheme? (Allow), 2019. Electroluminescent panel, electric cord and plug, 40.64 x 6.65cm. 

 Gabriella Torres Ferrer

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