Isn't the World Just a Great Big Pyramid Scheme, 2019. Media and dimensions variable.

An ongoing serie that addresses decentralized and unregulated ecologies of value creation that track and commodify personal data. The data extracted represents a powerful instrument that supplies individualized information packages in the form of, for instance, advertisements. This serie explores the semiotics shaping the digital (almost omnipresent) neighborhood environment by playing with targeted ad aesthetics and graphics questioning internet’s fake empathy and the illusion of privacy. A commercial détournement that ironically celebrates the low style of global capital.


digital landscape / electroluminiscence

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 Gabriella Torres Ferrer