Isn't the World Just a Great Big Pyramid Scheme, 2019 – ongoing. Media and dimensions variable.
The series addresses decentralized and unregulated ecologies of value creation that track and commodify personal data. The data extracted represents a powerful instrument—that it's used commonly to expand business intelligence, and supplies individualized information packages in the form of, for instance, advertisements. This series imagines a commercial détournement that ironically celebrates the low style of global capital, and explores the semiotics shaping the digital (almost omnipresent) neighborhood-environment by playing with targeted ad aesthetics and images questioning internet’s fake empathy and the illusion of privacy.
digital landscapes / electroluminiscence
.txt / posts / filter / ad interventions
Gabriella Torres-Ferrer © 2023